Sonect wins iF Design Award 2019 for «Corporate Identity / Branding»


Sonect was awarded 
the iF Design Award 2019 in the category « Corporate Identity/Branding », thanks to its com­pre­hen­sive and community-focused corporate identity with a colorful logo made up of semi-circles, quarter-circles and squares.

Since its founding in 1953, the iF Design Award holds a repu­ta­tion as an inter­na­tio­nal­ly reco­gni­zed sign of design excel­lence. Winning an iF award can launch a designer’s career or take it to the next level. A company, on the other hand, will earn valuable media attention and respect or can even use it as a key for reaching into new markets. A panel of over sixty renowned experts in design, industry and archi­tec­ture as judges make the iF Design Award an event, a unique marketing ins­tru­ment, and much more.

This year, more than 5,000 sub­mis­sions from more than 50 countries have been submitted to the inter­na­tio­nal expert jury of the iF Design Award. The unique branding of the fintech company Sonect convinced the jury in the category « Corporate Identity / Branding ».

Behind Sonect’s branding sits the multiple award-winning branding and design agency Process Group from Zurich. To take advantage of Sonect’s first mover advantage, a strong brand had to be created as fast as possible. This meant that every agreed change was imme­dia­te­ly visible exter­nal­ly, without test phases.

 

It was clear that the Sonect app needed to have a less technical feel than other digital payment apps. Sonect helps to build com­mu­ni­ties by allowing its users to withdraw cash without charges while exploring the stores in their neigh­bo­rhood. Therefore, the whole user expe­rience and corporate identity were built with the community aspect in mind. With the use of simple geometric shapes and colors, the “Sonect City” was created, a concept offering great flexi­bi­li­ty and various com­mu­ni­ca­tion materials.

 


Learn more about the creation of Sonect’s branding : 
https://www.process-group.com/project/sonect/
Learn more about the iF Design Award : https://ifworlddesignguide.com/our-awards/professional-awards/if-design-award-2019